“Joy is not a side effect of fundraising.
It is a fundraising mechanism.”
It is a fundraising mechanism.”
PLOS One, 2023 — Causal effects of positive emotions on giving
Chariteoke wasn’t designed in a lab — it was designed at a retirement party in Dongguan, China. But the mechanics it uses turn out to be exactly what the research predicts should work.
Seven independent lines of evidence — from Oxford’s singing and social bonding studies to a 2025 peer-reviewed analysis of gamified giving — point to the same conclusion: when people are joyful, socially connected, and having fun together, they give more. Chariteoke is built entirely around that insight.
The research cards below document the science. The free kit puts it into practice.
What this means in plain terms
People give more when they’re joyful. Singing accelerates trust faster than almost any other shared activity. Gamification — letting donors control the outcome — significantly increases both the number of donations and the amounts. And the act of giving itself makes people happier, which makes them give again. Chariteoke combines all four effects in a single live event. That’s not an accident. That’s the design.
Ready to put the science to work?
The free kit gives your nonprofit everything you need to run a Chariteoke event — at no cost, with no commission taken on what you raise.
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